[Outgoing Mail]
[Sep 28, 2026]
For Carlos De La Cruz touts his independent leadership but his campaign strategy is built around outside amplification, Trump’s endorsement, and sharply targeted immigration messaging.
The campaign asks supporters to put Trump’s endorsement “front and center,” especially before early voting, rather than making De La Cruz’s own record the central argument.
It identifies “very conservative” voters as a specific target group and uses polling to determine which messages are most likely to move them.
It directs supporters to “prosecute” the immigration issue and portray John Lujan’s border record as disqualifying.
It frames the strategy as informing voters, but the memo’s language is focused on maximizing vote switching and reaching voters at the most advantageous time.
The campaign says the path forward is straightforward: repeat Trump’s endorsement, attack Lujan’s immigration record, and make sure likely runoff voters receive that contrast before voting.
[Sources]
https://redboxwatch.org/H6TX35087
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